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Sunday, April 14, 2013

Social Constructs: Relying on visuals to identify and understand ourselves

It seems to me, we live in an image obsessed society where one and only(a) is judged based on his or her appearance. Drawing on the flora of Joan Jacobs Brumberg, Thomas Hine, Jean Kilbourne, Maria Mies, Roger Rosenblatt, and Kath Weston, I will set off how our society has come to depend on visuals to identify and go steady ourselves, making us rely on visual images to act ourselves and to label and categorize others. We place such a proud value in the physical manifestation of appearances and how they represent us. We cook become engrossed in a project of analyze ourselves with others. We are entrapped in the thrall of capitalism which sends us turbinate into habitual shopping as we buy in our efforts to be unique and yet to conform, to excel, and to be accepted. We race to keep up with the established norms of the images that capitalism projects and in doing so we in sport reproduce these contradictory images and expectations born from these social constructs through our fight in consuming these images and interpreting them as real.

Although we may discard this power, capitalism and consumerism allow for a systematic hierarchical say of people, unconsciously allowing the things we buy and wear to label and rank us.

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capitalist marketing relies on the labels that we produce and perform through our turn and the products that we wear and use. In short, people - and especially women - inadvertently deck out themselves into a layered hierarchy according to the things that we can or cannot buy. These labels reinforce the established norms and allows for the exploitation of women, poor and wealthy alike, as well as society as a whole. I hope to expose the secrets embedded in shopping and consumerism and specifically what is revealed about females, gender...

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