Harley Davidson Essay -- Business Management Essays

Harley DavidsonThis report examines the Harley-Davidson phenomenon. From near bankruptcy to double-digit growth every year, Harley-Davidson has something functional for them. That something is called strategic planning and development. With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors with the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged traditional ideas. This report will identify those strategies that have worked and brought the company and its shareholders success each year.Today, Harley-Davidson Inc., an employer of 8,100 workers, consists of Harley-Davidson Motor society based in Milwaukee and Eagelmark Financial Services Inc. based in Chicago, Illinois. These are strategic business units are they are managed separately based on the primeval differences in their op erations, products and services. In addition, there are nearly 1,500 dealerships worldwide. Harleys commitment toward continuous improvement is exemplified in the supplemental financial statements, Appendix section.Harleys strategic objective is to continue to provide, safe, high technology heavyweight bikes and keep customer satisfaction at high levels. This quality vision more than doubled Harley-Davidsons market share and increased its brand loyalty.Harley-Davidsons products include rides, parts & accessories along with financing services. Three main geographic markets comprise the bulk of motorcycle sales North America, Asia and Europe. Harley-Davidsons customers are comprised of both male and female with the female segment the fastest growing market at 5% yearly. elaborateness into the European and especially Asian markets will be forthcoming. These new market opportunities will require new designs that are lighter, easier to use, comfortable and stylish. pedals are no cont inuing thought of just a mode of transportation. The Harley-Davidson motorcycle welcomes you into a family, a culture of the free and willing sprit.Future threats to prepare for include the increase in European trade tariffs on well-known brands such as named, Harley-Davidson. Production plant expansion should shorten the wait time for manufacturing new bikes. This has be... ... at the Companys Tomahawk, Wisconsin rapidness and a 165,000 square foot addition to the Companys Product Development Center in Wauwatosa, Wisconsin. The Company completed the Tomahawk expansion in the third fourth part of 2002, but will continue to invest capital related to the remaining projects during the fourth quarter of 2002 and into 2003.BIBIOGRAPHYHenshaw P., Kerr I. (2001) The Encyclopedia of the Harley-Davidson. USATeerlink, R (2000) More Than a Motorcycle The Leadership Journey at Harley-Davidson. Harvard Business Review.Harley-Davidson Inc. Annual ReportsBusiness Week articlesNovember 17, 2000 Harley is Riding High on the HogNovember 16, 2002 Corporate Scoreboard-Third Quarter 2002Business 2.0 articles declension 2002/Jan 2003 How Harley Revived Online SalesPDBPR articlesMarch 1999 Harley Davidson Weds Metrics to High-Performance Work Organization to Promote Launch ReadinessB.C. Intell & Tech articlesOctober 11, 1998 The Trademark Registrability of the Harley-Davidson Roar a multimedia system AnalysisIIA Enterprise Risk Management Conference 2002 November 2002, Volume 29, number 11Hoovers OnlineDunn & Bradstreet Online