Production and supply process of bottled water in dhaka Essay

Chapter 1IntroductionAs we know that now-a days people of Bangladesh atomic number 18 proper very health conscious and pure drinking piss is unmatchable of the main comp wholenessnt to become healthy and sound. In that light shell out of companies atomic number 18 coming up with different make of mineral peeing with different types of pluralityage and progression. So, there are high responds from the con trades unioner sides on mineral water (Bureau of Statistics). Here my objective is to find out florists chrysanthemums Market Penetration Strategy comparing with separate mineral water in the marketplace.Origin of the hatchIn todays gentlemans gentleman academic education is non enough to enable student make dowith confidence and reach his/her goal without having experience of the outside world. The composing which has habituated the opportunity to learn about how a particular society sets its marketing Strategy to launch its output in the market place to ad join the organizational goal.Topic of the get acrossA topic has to be selected for the report. A well-defined topic reveals what is going to be discussed throughout the report. The topic has been designate The merchandise Strategy of MUM drinking water in Bangladesh. ground of the engageConsumers often judge the pure tone of a reaping or a service on the flat coat of a variety of on formational cues that they associate with the ingathering. Some of these cues are intrinsic to the result or services, others are extrinsic. Either singly or in composite, such cues provide the basis for perception of harvest-festival and service graphic symbol. Cues that are intrinsic concern bodily characteristics of the intersection point its self, such as sizing, color, design etc. In the absences of echt experience with a product, consumers often within evaluate quality on the basis of extrinsic cues- cues that are impertinent to the product itself, such as price, brand image, manufac turers, retail sores, or even the country origin. Partex drink throttle (PBL) is one of the risen mineral water company in Bangladesh which serves MUM to the consumer.They sport quids of distributors for their distribution who serves their product to the retailers time to time. For the institution near of the time they make out directly to the end user or that institution. When the jobber sell their product to retailer or institutions, sometimes the wholesalers give them deferred payment facility. Now MUM complimentss to run out them from this strategy (wholesaler). They want to distribute their product to the retailers or institutions through distributors or directly, not through wholesalers bit other competitors like Super Fresh, ACME, Duncan Kinley, Jibon, Pran etc. are selling their product through wholesalers. Super Fresh come up with different types of get hold of sizes where MUM has only 2 types of pack sizes. Super fresh are offering some kinds promotion to their dealer to promote their product and change magnitude their sales and increase the awareness of their brand. In that concern I have to find out that what MUM should do for their dealer and at the selfsame(prenominal) time for their end user.Objective of theprojectGeneral objectiveThe everyday objective of this study is to complete the report. As per requirement of Business tribunal Department of ASA University Bangladesh, all students need to prepare a report for the passel 498 course to acquire practical knowledge about real cable operation.Specific ObjectiveThe report that I have to do as selling student, must have some specific objectives. The specific of the report is to explore the Marketing strategy of MUM a bottled water product of Partex Beverage Limited (PBL).Specific objectiveIdentifying the market size & market share.Identifying the repoint consumers according to demographic segmentation social class. Identifying marketing & sales objectives according to positioni ng of the product. i.e. Identifying the product attribute(s) (hygiene, convenience, safety, environmentally responsible etc.) that are highlighted in the communication message. Identifying the perception of quality examine to different mineral water brands.Identifying the pricing policies.Identifying the effectiveness of distribution strategyIdentifying different promotional activities that the company offers like credit facility, discount, occasional gift, incentive etc. Identifying the standardization of the productIdentifying the awareness of the consumers regarding the product in percentage.Scope of the projectGathering nurtureGathering the development from different places in capital of Bangladesh city. Collect information from different types of age group, habitants etc. What are the benefits of those consumers who are taking these mineral waters like MUM, Super Fresh, ACME, Pran, Jibon, Duncan, Kinley etc. Whether consumer prefer different types of pack sizes. Are the cons umers satisfied about the quality of MUM? Habit and spiritedness style of the consumer who take mineral water. Doesadvertising play a authoritative role to increase the awareness of their brand? Analyzing the informationAnalysis the supra information from facts gathered and discussed with management of MUM.MethodologySources and methods of data collectionFor this study it will require both the Secondary and autochthonic data.Secondary selective informationIn the report I use both internal and external secondary data. 1. midlandSecondary DataWe collected some data (Market share, growth rate etc) from the management of PBL.2. External Secondary DataTo compare some data we collected some information from different organizations and BSTI.Primary DataPrimary data is always known as come data. This type of data is collected from the respondent. For this study we collected the primary data by taking personal interview with the consumer and different types of institution. take in st ick outTarget PopulationPeople from different profession dink mineral water. So those who drink mineral water are our targeted populationSampling frame60 different outlets where the company serve their products are sample frame.Sampling unitEvery individual who are chosen for mocking are considered as sampling unit.Sampling sizeThe sample size is near about 60for this report.Sampling methodAs there are so many outlets located in different places in Dhaka city which cost very high to go everywhere, convenient sampling technique is applied.Limitations of the studyThere are some limitations of the study that powerfulness have prevented in reaching more faithful result. The limitations are verbalize below Because of unavailability of the information of DPHE, CAB, BBU, it was not possible to make the report as accurate as possible. Time is one of the constraints ofthe study. The time distance to prepare the assignment is not enough to learn about the Marketing Strategy of any organ izations product. Besides, some important aspects of the report could not be coered because of time constraint. If more Marketing and other related factors that affects the market potentiality could have been considered, then the result exponent have contained more validity. Every organization wants to maintain the confidentiality of the information. Because of this reason, the managers and officers who were interviewed did not give much informationChapter 2Literature reviewMarketingA social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. proceeds Life Cycle (PLC)The course of a products sales and profits over its lifetime. It involves four transparent stages Introduction, Growth, Maturity and Decline stage. The product life cycle stage in which a products sales start climbing quickly. pull back StrategyA promotion strategy that calls for spending a lot on adverting and consum er promotion to build up the consumer demand. If the strategy is successful, consumers will strike their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.Push StrategyA promotion strategy that calls for using the sales force and trade promotion to push the product through channels. The producer promotes the product to the wholesalers, the wholesalers to retailers, and the retailers promote to consumers. advancementThe activities of designing and producing the container or wrapper for a product. Traditionally, the primary function of the big money was to maintain and protect the product. In recent years, product safety has overly become a major incase concern.ProductAnything that can be offered to a market for attention, acquisition, use orconsumption that might reward a want or need. It include physical objects, services, persons, places, organizations, and ideas.PriceThe essence of money charged for a product or ser vice, or the sum of the values that consumers exchange for the benefits of having or using the product or services. diffusionDistribution or place includes company activities that make the product visible(prenominal) to target consumers.PromotionPromotion means activities that communicate the merits of the products and the persuade target customers to buy it.Brand AwarenessBrand awareness is the ability of a potential buyer to recognize or recall that a brand is a member of a certain product category. A striking between product class and brand is involvedSWOTInternal analysis to identify the companys Strengths, Opportunities, Weakness and Threats. Vertical Marketing System (VMS)A distribution channel structure I which producers, wholesalers and retailers not as a unified system.SatisfactionThe extent to which a products perceived performance matches a buyers expectations. If the products performance falls short of expectations, the buyer is dissatisfied. If the performance matches or exceeds expectations, the buyer is satisfied or delighted.Chapter 3 connection information and productMarketing StrategyCompany informationPartex GroupPartex Group is one of the largest companies of our country. It was established in 1962. Partex Group of 17 industries. Net wrth at authorized market price nearly US $150 million. It has over 350distributor nearly the nation. There are more than 45,000 outlets its products are available. And Partex Group has over 7,000 employees.Partex Beverage & their aimPartex Beverage Limited consists of 2 products these are RC sens and MUM. MUM offers a variety in consumer choice 500 ml as individual and 1500 ml as a family pack size. The shift is not the limit for them but their expectations are within limits. Their imagination soars beyond conventional barriers.They share their beloved motherland. They want to serve her better in the greater quest for national economic emancipation. Enterprise is their life. They manufacture quality su bstitute consumer and industrial products. They offer consumer satisfaction keeping environmental and clement factors in mind. It is this thrust that gives their organizational integrity. They treasure their reputation and protect it zealously.Company product & its Marketing StrategyMUM1. Producer & Marketer Partex Beverage Ltd., units of Partex Group 2. Brand name MUM3. Type of the product innate(p) drinking water4. Pack size 500ml &1500ml5. Packaging Primary packaging PET (Polyethylene Terepthalate)Secondary packaging A tray made of corrugated subject contains 12 bottles which is covered by shrink wrap6. Product attributes Product quality Strictly following guideline & standard specification of quality level of WHO, IBWA, ICDDRB, Food and Nutrition Dept. of DU It is free from adulteration and contaminationProduced at a lower place hygienic conditionObtained BSTI licenseUnique packaging feature practiced & pure naturalCalcium 29 mg/L potassium 2 mg/LBicarbonate 134 mg /L sulphate 1 mg/LSodium 4 mg/LMagnesium 1 mg/LChloride 10 mg/LFluoride