Marketing of 15 inch multimedia TV system

The 15 butt on multimedia liquid crystal exhibit TV ashes is a postgraduate resolution system just care the 17 butt on adept. The 15 inch multimedia LCD TV is fitted of displaying the incompatible features that are possessed by the 17 inch one. The main reasons wherefore the 15 inch TV system has lagged behind in terms of gross gross sales could be attributed to its sm anyer size of the display screen, slightly lesser or less features, among another(prenominal) few wretchedcomings.Despite all these shortcomings, this TV system has the advantage of be cheaper wherefore it fanny be afforded by many people. It also has the advantage of having standardised feature as those possessed by the 17 inch TV system.By looking at a spectrum of some(prenominal) options in an attempt to raise the sales volumes of the 15 inch TV system, one of them seems to bee more practical and achievable in the prevailing circumstances. This is serous advertising and sales furtherance of thi s harvest-feast (Don E Schultz, 1997). all(a) seems not lost yet because the produce is operating slightly above the break-even-point and thereof if a serious adverting and sales onward motion is do with(p) the trend locoweed change. denote is the creation of awareness of a harvest-tide and appealing to the public to purchase the product. On the other hand sales advancement stands for other selling activities other than ad hominem selling, advertising and publicity and is think to piddle demand for the product i.e. consumer purchasing and dealer effectiveness. Both advertising and sales packaging are part of what is referred to as the foodstuffing communication mix or promotion mix (http//www.onlinewbc.org/DOCS/market/adv_vs_pr.html)How it is to be doneThere are several approaches that should be applied in advertising. Advertising is intended to influence capacious term buy behavior. One way of achieving this goal is through placing adverts continually in the pres s media i.e. occasional newspapers and magazines. Through this it is pass judgment that the adverts will eye socket out to a large people in the country or the market area.The other means / way in which advertising should be done is through placing adverts in the electronic media much(prenominal) as radio and televisions. This is also has advantage of stretchability out to a large audience. This winsome of advertising should portray all the autocratic aspects of using the 15 inch TV system. The visual aspect is analogously to form more demand in the short term and also in the long term.Other than adverts in the print and electronic media, advertising should also be done through public launches in different parts of the country or expected market coverage area. During such launches demonstrations on the operation of the TV system should be done. Advantages of using this product should be highlighted during such launches.gross revenue promotions should also be done. This cou ld look at issuing coupons, free samples, refunds and rebates, premiums or consecrates, contests and sweepstakes, point-of -sale displays, shows and exhibitions, among other ways.( Julian Cummins, 1997 ). When these are done properly immediate surge in sales volumes is likely to be observed. This is true because customers like something extra like a gift when they purchase a product, provided that it is of good prize. The product in question i.e. the 15 inch TV system has good quality and hence sales promotion go off assist in boosting sales hence profits.ConclusionIt is important to know that twain advertising and sales promotion can be applied together as part of the promotional mix for the 15 inch TV system. The campaign for ski tow sales volume for this product can effectively use these two tools to gain its targets. Personal selling should come in to support advertising by increase the sales.References1. Advertising and publicity available athttp//www.onlinewbc.org/DOCS /market/adv_vs_pr.htmlassessed on Feb. 1, 20082. Julian Cummins, (1997). Sales Promotion How to Create, Implement and Integrate Campaigns That very Work. assimilator Hall3. Don E Schultz (1997). Sales Promotion Essentials The 10 base Sales Promotion Techniques and How to Use Them. Prentice Hall