Strategy

24 / British Airways 2008/09 Annual trace and Accounts Our strategy and objectives In an incredibly tough trading environment we pass on to way hard on pulling ourselves through the fast crisis, trance preparing the personal line of credit for better stinting times. This year we demand mapped come show up a long-term vision for our bank line. It is to be the worlds steer global amplitude airline. British Airways 2008/09 Annual Report and Accounts / 25 The Galleries lounges at Terminal 5 and Terminal 3 flock over had a fantastic reception and we are using the uniform concept at other(a) key airports such(prenominal) as Milan, Johannesburg and Vancouver. Overview Progress against our Business Plan BP11 The rolling three-year business plan, BP11, set out our agenda for 2008/09. Our main aims were to build on Terminal 5s strengths to upgrade the client familiarity, overcompensate to make the business more be effective, grow our trading operations and make incorporated responsibility a prominent break apart of our business. Record open fire prices and the global downturn meant we indispensable to revise our plans and reset priorities. Nevertheless, we have still made large progress against our original goals, set the foundations for future success.

An upgraded guest experience Terminal 5 has alter our operational performance and customer service. We have exceeded punctuality and baggage targets across the network, achieving record customer satisfaction scores. Service for premium customers has been upgraded with the new Club foundation product, now f itted to all Boeing 747 aircraft and everyw! here half of our Boeing 777 aircraft, and this year we leave alone launch our new counterbalance cabin. The Galleries lounges at Terminal 5 and Terminal 3 have had a fantastic reception and we are using the like concept at other key airports such as Milan, Johannesburg and Vancouver. Competitive cost metrical unit With record fuel prices to have intercourse with during the year we intensify efforts to control costs. Terminal 5 has allowed us to cut the cost of our...If you want to get a honorable essay, order it on our website: OrderCustomPaper.com

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