Corprate Global Strategy

Final Year Core Unit Corporate & Global Strategy Hemis Code: 5J3060 UNIT HANDBOOK 2011/2012 Tutors: Maria Allen Room 901d 0161 247 6527 m. [email  protected] ac. uk Carole Forbes Room 901a 0161 247 3830 c. [email  protected] ac. uk Dr. Panagiotis Kokkalis Room 808a 0161 247 6641 p. [email  protected] ac. uk Rationale Strategic management has become an integral mechanism for firms operating in the global economy, which is characterised by its high level of integration and cross-national operation. Strategic management issues relate to all aspects of an organisation, including its relationship with the environment and its internal processes. Accordingly, a vast amount of research has been conducted and published in the academic field of strategic management. Yet, far from showing a consensus, this literature is populated by a diversity of approaches, schools of thoughts, and paradigms. Understanding strategic management entails studying traditional and orthodox approaches to achieving and sustaining competitive advantage, as well as evaluating new and nnovative ways of organising and strategising in a global environment. Aims * To provide insights into the concepts relating to corporate and global strategy in the context of multinational, international and small to medium enterprises * To identify the impact of micro and macro influences on organisational strategising * To understand variables involved in strategic decision-making processes Unit Learning Outcomes On completing this unit, you should be able to: 1. Identify the key corporate and global level strategic management concepts. 2. Critique the concepts relating to the corporate and global levels of strategy in relation to a range of multinational and small to medium business enterprises. 3. Abstract from the global environment the key factors driving strategic change. 4. Critically evaluate the strategies of a range of enterprises involved in both manufacturing and service areas of business. 5. Measure the impact of global drivers on the operation and development of multinational enterprises. 6. Think creatively and develop the ability to recognise different strategic theories and practices in organisations. Assessment Coursework 40% comprising one element – an individual strategic analysis report assessing learning outcomes 2, 4, 5, 6. (See the brief below) Examination 60% – assessing learning outcomes 1, 2, 3, and 6 Assessment BA (HONS) BUSINESS MANAGEMENT BA (HONS) BUSINESS STUDIES COMBINED HONOURS CORPORATE AND GLOBAL STRATEGY You are required to conduct a strategic analysis of an international company of your choice. You should choose a company in which you have worked; have some knowledge, or one that has a high media profile. If you are in doubt about your choice of company, consult your tutor. You should use as the focus for your analysis a topic taken from the lecture programme and apply this to your chosen organisation to look at the particular aspects of the strategy within that organisation. However, this should be set in the context of the broader environment in which the organisation operates. It is important that you relate relevant theoretical frameworks to the empirical information (data) you have gathered in order to analyse, and not merely describe the organisation’s strategy. You should aim to evaluate the viability of the firm’s current strategy and make any recommendations for changes to the strategy that you consider to be appropriate. This analytical report should be no more than 3,500 words in length, should demonstrate your ability to identify and employ relevant academic concepts, theories and models, and should be fully referenced using the Harvard referencing system (refer to examples in handbook). Please attend the assignment preparation tutorials (see schedule below) where you will be provided with further information about the required content and scope of the work. In the event of a late submission, university regulations will apply. Submission date: Week commencing 16th January 2012 An assessment pro-forma is attached below for guidance. MANCHESTER METROPOLITAN UNIVERSITY BUSINESS SCHOOL Course: BA (Hons) Business, BA Combined Honors; BA (Hons) Business Studies Year: FinalSubject: Corporate & Global Strategy| Assignment: Strategic AnalysisStudent:Tutor:| Mark:| 1st:(as 2. i +) creative, innovative, intellectual depth, extraordinary quality of work| 2. :competent, complete, insight & observation, analytical and critical, total clarity | 2. ii:adequate, good coverage, some sound analysis, allowable flaws | 3rd:just sufficient, some theory, some observation, flawed but not failing | Fail:Simply incomplete OR totally uncritical OR no analysis OR inadequate material| THE INTRODUCTION sets the scene; and it indicates the areas to be covered, and in what order. | 1st 2. i 2. ii 3rd Fail| | THE LITERATURE/SOURCES/ surveyed is adequate in amount and qu ality, & is relevant to the selected topic. 1st 2. i 2. ii 3rd Fail| | The DEPTH OF ANALYSIS is sufficient, with a critical approach; underlying concepts are investigated. No unsupported statements: there is evidence for substantial arguments. | 1st 2. i 2. ii 3rd Fail| | THE APPLICATION OF RELEVANT MODELS has an appropriate focus in the analysis of the specific company. | 1st 2. i 2. ii 3rd Fail | | THE CONCLUSIONS, drawn from the analysis are realistic and intelligent| 1st 2. i 2. i 3rd Fail| | As an ACADEMIC REPORT, the language is appropriate, the structure is clear and manifest, & correct forms of academic referencing are used. | 1st 2. i 2. ii 3rd Fail| | Other comments: Teaching and Learning Strategy Learning will be through a mixture of lectures, seminars, discussions, reading and video material. Students will be encouraged to debate concepts and apply them to practical business situations and their own business experiences. Lectures will be complemented by seminars in which students have the pportunity to apply the theoretical frameworks that are covered in the lectures and gain an in-depth understanding of individual publications in this area. Seminars will take the form of group work, student presentations and discussions (focused on textbook material and journal articles) case studies and feedback. Tutorials The tutorials are intended to provide students with the opportunity to gain a more in-depth understanding of academic studies and apply theoretical frameworks to the analysis of real-world organisations. Tutorials take place every week and usually consist of group discussion and group presentations where appropriate. Students will be expected to prepare for the tutorials by undertaking their own research and carrying out the designated reading. Where students are allocated a specific article/paper/chapter to prepare, they should summarise it, present the main points and then comment on/critique it. To effectively critique the piece, students should research and read around the topic. It is expected that all students will read and prepare for these tutorials and contribute actively to them. The recommended textbook is Bob de Wit & Ron Meyer ‘Strategy Process, Content’, Context, an International Perspective’ 4th Edition, Thomson. Some of the designated preparatory reading chapters will be from this text. However, the recommended textbook does not cover every aspect of the unit and additional reading from books and journal articles are indicated for the relevant topics, to support the content of each lecture and the tutorial discussions. The following programme is indicative only; the order, specific content, activities and allocated readings are subject to change and amendments. Week/C| Lectures| Tutorials| Preparatory reading| Term 126 Sept| 1. Introduction to course aims and objectives, content review teaching/learning arrangements, assignment and assessmentCarole Forbes/Maria Allen/Panagiotis Kokkalis| No Tutorial| Practice accessing journal articles from the library electronic resources and Google scholar. Look for:Porter, M. E. (1996)Whittington, R. 2004)| 3 Oct| 2. Origins and ‘nature’ of Strategy. Panagiotis Kokkalis| Groups forming. Introduction to critical analysis. | Read: Porter (1996) Whittington (2004)| 10 Oct| 3. Theory of the firm and entrepreneurship theory Panagiotis Kokkalis| Origins of strategy Readings discussion| Origins of strategy Readings:Porter (1996) Whittington (2004)| 17 Oct| 4. Strategy formationPanagiotis Kokkalis| Assignment workshop 1| Decide on a topic and a companyCHANG E IS EXCLUDED. | 24 Oct| 5. RBVPanagiotis Kokkalis| Strategy formationReadings discussion| Strategy formation. Readings:Mintzberg and McHugh, (1985)| 31 OCT – 4 NOV – RED WEEK| Week/C| Lectures| Tutorials| Preparatory reading| 7 Nov| 6. Competences and CapabilitiesCarole Forbes| Strategy FormationReadings discussion| Strategy FormationReadings:Hodgkinson and Clarke (2007)| 14 Nov| 7. KnowledgePanagiotis Kokkalis| Resource Based ViewReadings discussion | Resource Based ViewReading:Barney (1991)| 21 Nov| 8. Strategic ThinkingPanagiotis Kokkalis| Competences and CapabilitiesReadings discussion| Competences and CapabilitiesReadings:Teece et. al. (1997)| 28 Nov| 9. LeadershipMaria Allen| Knowledge Based ViewReadings discussion| Kowledge Based ViewReadings:Nonaka (1994)| 5 Dec| 10. The International ContextMaria Allen| Workshop| Draft report| 12 Dec| No Lectures on this course| Drop In| | 16 DEC – 9 JAN 2012 – CHRISTMAS BREAK| | Lectures| Tutorials| Preparatory reading| Term2201209 Jan| 11. Drivers of Globalisation and FDIMaria Allen| Knowledge Based ViewReadings discussion| Knowledge Based ViewReadings:Szulanski (1996)| 16 Jan| 12. Strategic AlliancesCarole Forbes ASSIGNMENT DUE| LeadershipReadings discussion| LeadershipReadings:Cyert (1990)| 23 Jan| 13. Structure of industries and markets and the general government and business contextMaria Allen| LeadershipReadings discussion| LeadershipReadings:Case Study: Strategic Leadership and innovation at Apple Inc. Heracleous and Papachroni (2009)Page 681 DeWit and Meyer| 30 Jan| 14. Strategic ChangeCarole Forbes| GlobalisationReadings discussion| GlobalisationReadings:Levitt (1983)| 06 Feb| 15. Strategy as practice, ANT, CoPPanagiotis Kokkalis| GlobalisationReadings discussion| GlobalisationReadings:Douglas and Wind (1987)| 13 – 17 FEB – RED WEEK| Week/C| Lectures| Tutorials| Preparatory reading| 20 Feb| 16. Visiting Lecturer or Corporate Strategy| AlliancesReadings discussion| AlliancesReading:Koza and Lewin (1998)| 05March| 17. Organisational purpose & StakeholdersCarole Forbes| AlliancesReadings discussion| AlliancesReading:Gulati et al (2000)| 12March| 18. Corporate Strategy or Q& ACarole Forbes| Structure of industries and marketsReadings discussion| Structure of industries and marketsReading:Miller and Friesen (1983) | 19 March| 19. Exam RevisionCarole Forbes| Structure of industries and marketsReadings discussion| Structure of industries and marketsReading:Selsky et al (2007)| 26 March| 20. Exam RevisionCarole Forbes| Drop in | | 26 MARCH – 09 APRIL – EASTER VACATION | (The references for the authors shown in the programme are listed at the end of this handbook) The Recommended Textbook: Bob de Wit & Ron Meyer, Strategy, Process Content Context an International Perspective, Cengage Learning, 4th Ed. Journals Harvard Business Review Academy of Management Journal Academy of Management Review Long Range Planning Strategic Management Journal Recommended Reading Origins and Nature of Strategy Porter, M. E. (1996) ‘What is strategy? ‘, Harvard Business Review, November/December 61-78. Whittington, R. (2004) ‘Strategy after modernism: recovering practice', European Management Review, 1 62-68. Clegg, S. , Carter, C. and Kornberger, M. (2004) †Get up, I feel like being a strategy machine†, European Management Review, 1 (1), 21. Andrews, K. (1998) The concept of corporate strategy. In Strategy: Process, Content, Context (Eds, de Wit, B. and Meyer, R. ) Thomson Learning, London, pp. 86-93. Evered, R. (1983) ‘So what is strategy? ‘, Long Range Planning, 16 (3), 57. Cornelissen, J. A. (1977) ‘Corporate Strategy in the Eighties', Long Range Planning, 10 Oct. , 2. Campbell, A. and Alexander, M. (1997) ‘What's wrong with strategy? ‘, Harvard Business Review, November-December 39-52. Chaffee, E. E. (1985) ‘Three models of strategy', Academy of Management Review, 10 (1), 89-98. Hambrick, D. C. and Fredrickson, J. W. (2001) ‘Are you sure you have a strategy? ‘, The Academy of Management Executive, 15 (4), 48-59. Prahalad, C. K. and Hamel, G. (1994) ‘Strategy as a field of study: why search for a new paradigm', Strategic Management Journal, 15 5-16. Huff, A. S. (2001) ‘The continuing relevance of strategy', Human Relations, 54 (1), 123-130. Barry, D. and Elmes, M. (1997) ‘Strategy retold: towards a narrative view of strategic discourse', Academy of Management Review, 22 (2), 429-452. Theory of the firm and entrepreneurship theory Seth, A. and Thomas, H. (1994) ‘Theories of the firm: Implications for strategy research', The Journal of Management Studies, 31 (2), 165-193. Spender, J. C. (1996) ‘Organizational knowledge, learning and memory: three concepts in search of theory ‘, Journal of Organizational Change, 9 (1), 63-78. Grant, R. M. (1996) ‘Toward a knowledge-based theory of the firm', Strategic Management Journal, 17 (Winter Special Issue), 109-131. Spender, J. C. and Grant, R. M. (1996) ‘Knowledge and the firm: Overview', Strategic Management Journal, 17 5. Lawrence, T. B. (1999) ‘Institutional strategy', Journal of Management, 25 (2), 161-188. Tsoukas, H. (1996) ‘The firm as a distributed knowledge system: a constructionist approach', Strategic Management Journal, 17 (Winter Special Issue), 11-23. Hodgkinson, G. P. and Clarke, I. 2007) ‘Conceptual note: Exploring the cognitive significance of organizational strategizing: A dual-process framework and research agenda', Human Relations, 60 (1), 243-255. Denis, J. -L. , Langley, A. and Rouleau, L. (2007) ‘Strategizing in pluralistic contexts: Rethinking theoretical frames', Human Relations, 60 (1), 179-215. Strategy Formation Mintzberg, H. and McHugh, A. (1985) ‘Strategy formation in an adhocracy', Administra tive Science Quarterly, 30 (2), 160-197. Grant, R. M. (2003) ‘Strategic planning in a turbulent environment: evidence from the oil majors', Strategic Management Journal, 24 491-517. Hart, S. L. nd Banbury, C. (1994) ‘How strategy-making processes can make a difference', Strategic Management Journal, 15 (4), 251-269. Mintzberg, H. (1990a) ‘The design school: reconsidering the basic premises of strategic management', Strategic Management Journal, 11 (3), 171-195. Prahalad, C. K. and Hamel, G. (1994) ‘Strategy as a field of study: why search for a new paradigm', Strategic Management Journal, 15 5-16. Mintzberg, H. (1994) ‘The fall and rise of strategic planning', Harvard Business Review, 72 (1), 107. Ansoff, I. H. (1965) Corporate strategy, revised edition, McGraw-Hill, New York Ansoff, I. H. (1991) ‘Critique of Henry Mintzberg's ‘the design school: Reconsidering the basic premises of strategic management†, Strategic Management Journal, 12 (6), 449-461. Bowman, C. , Ward, K. and Kakabadse, A. (2002) ‘Congruent, divergent and incoherent corporate level strategies', European Management Journal, 20 Dec, 671-679. Mintzberg, H. and Waters, J. A. (1985) ‘Of strategies, deliberate and emergent', Strategic Management Journal, 6 257-272. Mintzberg, H. (1990b) Strategy formation schools of thought. In Perspectives on strategic management (Ed, Fredrickson, J. W. JAI Press, Greenwich, CT, pp. 188-209. Mintzberg, H. (1987) ‘Crafting strategy', Harvard Business Review, 65 (1), 66-75. Mintzberg, H. and Lampel, J. (1999) ‘Reflecting on the strategy process', Sloan Management Review, 40 (3), 21-30. Hodgkinson, G. P. and Clarke, I. (2007) ‘Conceptual note: Exploring the cognitive significance of organizational strategizing: A dual-process framework and research agenda', Human Relations, 60 (1), 243-255. Resource Based View Barney, J. B. (1991) ‘Firm resources and sustained competitive advantage', Journal of Management, 17 (1), 99-120. Mahoney, J. T. (2001) ‘A resource-based theory of sustainable rents', Journal of Management, 27 (6), 651-660. Wernerfelt, B. (1984) ‘A resource-based view of the firm', Strategic Management Journal, 5 171-180. Teece, D. J. , Pisano, G. and Shuen, A. (1997) ‘Dynamic capabilities and strategic management', Strategic Management Journal, 18 (7), 509-533. Campbell-Hunt, C. (2000) ‘What have we learned about generic competitive strategy? A meta-analysis', Strategic Management Journal, 21 (2), 127-154. Competences and Capabilities Teece, D. J. , Pisano, G. and Shuen, A. 1997) ‘Dynamic capabilities and strategic management', Strategic Management Journal, 18 (7), 509-533. Eisenhardt, K. M. and Martin, J. A. (2000) ‘Dynamic capabilities: what are they? ‘, Strategic Management Journal, 21 (10-11), 1105-1121. Knowledge Tsoukas, H. and Vladimirou, E. (2001) ‘What is organizational knowledge? ‘, Journal of Management Studies, 38 (7), 973-993. W enger, E. (2004) ‘Knowledge management as a doughnut: shaping you knowledge strategy through communities of practice', Ivey Business Journal, January/February 1-8. Nonaka, I. (1994) A Dynamic Theory of Organizational Knowledge Creation. Organisation Science, 5 (1), 14 – 37. Szulanski, G. (1996). Exploring Internal Stickiness: Impediments to the Transfer of Best Practice Within the Firm. Strategic Management Journal, 17 (Winter Special Issue), 27-43. Strategic Thinking Hodgkinson, G. P. and Clarke, I. (2007) ‘Conceptual note: Exploring the cognitive significance of organizational strategizing: A dual-process framework and research agenda', Human Relations, 60 (1), 243-255. Eisenhardt, K. M. and Zbaracki, M. J. (1992) ‘Strategic decision making', Strategic Management Journal, 13 (Special Issue), 17-37. Leadership Cicero, L. Pierro, A. and van Knippenberg, D. , (2010) ‘Leadership and uncertainty: how role ambiguity affects the relationship between leader group prototypicality and leadership effectiveness’, British Journal of Management, 21 (2), 411-421. Cyert, R. M. (1990) ‘Defining Leadership and Explicating the Process’, Non-Profit Management and Leadership, 1 (1), 29-38. Hakimi, N. , van Knippenberg, D. , and Giessner, S. (2010) ‘Leader Empowering Behaviour: The Leader’s Perspective’, British Journal of Management, 21 (3), 701-716. The International Context and Drivers of Globalisation and FDI Maguire, S. nd Hardy, C. (2006) ‘The Emergence of New Global Institutions: A Discursive Perspective', Organization Studies, 27 (1), 7. Geppert, M. and Matten, D. (2006) ‘Institutional Influences on Manufacturing Organization in Multinational Corporations: The ‘Cherrypicking' Approach', Organization Studies, 27 (4), 491. Vaara, E. , Tienari, J. and Laurila, J. (2005) ‘Pulp and paper fiction: on the discursive legitimisation of global industrial restructuring', Organization Studies. Douglas, S. P. and Wind, Y. (1987) ‘The myth of globalization', Columbia Journal of World Business, 22 (4), 19-29. Tong, T. W. , Alessandri, T. M. , Reuer, J. J. and Chintakananda, A. (2008) ‘How much does country matter? an analysis of firms’ growth options', Journal of International Business Studies, 39 387-405. Theodosiou, M. and Leonidou, L. C. (2003) ‘Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research', International Business Review, 12 141–171. Svensson, G. (2001) ‘†Glocalization† of business activities: a â€Å"glocal strategy† approach', Management Decision, 39 (1), 6-18. Schlie, E. and Yip, G. 2000) ‘Regional follows global: strategy mixes in the world automotive industry', European Management Journal, 18 (4), 343–354. Levitt, T. (1983) ‘The globalization of markets', Harvard Business Review, 61 (3), 92–102. Leknes, H. M. and Carr, C. (2004) ‘Globalisation, international configurations and strategic implications: the case of retailing' , Long Range Planning, 37 29-49. Strategic Alliances Gulati, R. (1998) ‘Alliances and networks', Strategic Management Journal, 19 293-317. Gulati, R. , Nohria, N. and Zaheer, A. (2000) ‘Strategic networks', Strategic Management Journal, 21 (3), 203-215. Koza, M. P. and Lewin, A. Y. (1998) ‘The co-evolution of strategic alliances', Organization Science, 9 (3), 255-264. Sydow, J. (2006) ‘Managing to Collaborate: The Theory and Practice of Collaborative Advantage', Organization Studies, 27 (4), 605. Steven White, S. S. -Y. L. (2005) ‘Distinguishing costs of cooperation and control in alliances', Strategic Management Journal, 26 (10), 913-932. Kanter, R. M. (1994) ‘Collaborative Advantage: The Art of Alliances', Harvard Business Review, 72 (4), 96-108. Structure of industries and markets and the general government and business context Miller, D. and Friesen, P. H. (1983) ‘Strategy-making and environment: The third link', Strategic Management Journal, 4 (3), 221-235. Selsky, J. W. , Goes, J. and Baburoglu, O. N. (2007) ‘Contrasting Perspectives of Strategy Making: Applications in ‘Hyper' Environments', Organization Studies, 28 (1), 71-94. Bourgeois, L. J. (1980) ‘Strategy and environment: a conceptual integration', Academy of Management Review, 5 (1), 25-39. Strategy as practice, ANT, CoP Hendry, J. (2000) ‘Strategic decision-making, discourse, and strategy as social practice', Journal of Management Studies, 37 (7), 955–977. Moisander, J. and Stenfos, S. 2009) ‘Exploring the edges of theory-practice gap: epistemic cultures in strategy-tool development and use', Organization, 16 (2), 227-247. Hutzschenreuter, T. and Kleindienst, I. (2006) ‘Strategy-process research: what we have learned and what is still to be explored', Journal of Management 32 (5), 673-720. Hendry, J. (2000) ‘Strategic decision-making, discourse, and strategy as social practice', Journal of Management Studies, 37 (7), 955–977. Organisational Purpose and Stakeholders Augier, M. and March, j. g. (2001) ‘Conflict of interest in theories of the organization: Herbert A. Simon and Oliver E. Williamson', Journal of Management and Governance, 5 (3/4), 223-230. Williamson, O. E. and Haas, W. A. (1999 ) ‘Strategy research: Governance and competence perspectives', Strategic Management Journal, 20 (12), 1087-1108. Huff, A. S. (2000) ‘Changes in organizational knowledge production', Academy of Management Review, 25 (2), 288-293. Rocha, H. O. and Ghoshal, S. (2006) ‘Beyond self-interest revisited', Journal of Management Studies, 43 (3), 585-61. MMUBS’ referencing standard Examples of references for different source materials using MMUBS’ referencing standard (a style of the Harvard system of referencing) A document is available (electronically in your Moodle areas) providing instruction on applying the MMUBS Harvard referencing standard to your work – this includes detailed instruction on how to cite from and reference different sources. Book Huczynski, A. A. and Buchanan, D. A. (2007) Organizational behaviour: An introductory text. 6th ed. , Harlow: Financial Times Prentice Hall. Book chapter Gordon, R. , Druckman, D. , Rozelle, R. and Baxter, J. (2006) ‘Non-verbal behaviour as communication: Approaches, issues and research. ’ In: O. Hargie. (Ed. ) The handbook of communication skills. London: Routledge, pp. 73-119. Journal article Hass, M. (2006) ‘Knowledge Gathering, Team Capabilities, and Project Performance in Challenging Work Environments. ’ Management science, Vol. 52, no. 8, pp. 1170-1184. Internet source – author Kennedy, J. (2008) Contract Killer. Directory of Social Change [Online] [Accessed on 6th August 2008] http://www. dsc. org. uk/NewsandInformation/News/Contractshindercharities Internet source – organisation Business in the Community. (2008) Skills boost for North West companies. [Online] [Accessed on 5th August 2008] http://www. bitc. org. k/news_media/skills_boost_for. html Newspaper article – paper copy Milmo, D. (2008) ‘Ryanair launches price war as sales slump. ’ The Guardian. 8th August. p25. Newspaper article – Internet copy Wray, R. (2008) ‘Sony buys Bertelsmann out of joint music business. ’ The Guardian. [Online] 6th August. [Accessed on 11th August 2008] http://www. guardi an. co. uk/business/2008/aug/06/musicindustry. sony Government command paper Department of Trade and Industry. (2005) Our energy future: Creating a low carbon economy. Cmnd. 5761, London: TSO. Act of Parliament Companies Act 2006. (c. 46) London: HMSO. Dissertation Paucar-Caceres, A. (2006) Business culture and management science methodologies in England and France. Ph. D. Manchester Metropolitan University. introductory text. Harlow: Financial Times Prentice Hall. (For instruction on citing secondary sources, see the referencing standard document for MMUBS) Report ECOTEC. (2003) Guidance on Mapping Social Enterprise: Final Report to the DTI Social Enterprise Unit. London: ECOTEC Research and Consulting Ltd. (C2453). (When referencing a report, if there is no report code or number on the report that you have used, leave this field blank. )

Home-Style Cookies Case Essay

1. Briefly describe the cookie production process. The company uses batch processing system, wherein the process begins when the management gets orders from its distributors. Production schedules are then made which are based on the orders received. In the beginning of every shift, a list of the cookies to be made that day is delivered to the person in charge of mixing. The ingredients needed are activated through a master list containing all the ingredients to ensure accuracy. The ingredients are then transferred to the mixers then to a cutting machine. After that, the cookies are heated to an oven and moved to a cooling rack. When the cookies are all cooked, they are manually packed. Lastly, the packaged cookies are labelled and sealed. 2. What are two ways that the company has increased productivity? Why did increasing the length of the ovens result in faster output rate? First, the company has increased productivity by cutting the non-filled cookies diagonally, so more cookies can be baked any time. Second, automating the ingredients lead to reduction in the waste of ingredients and helps on the cut back with human error when mixing the ingredients. Increasing the length of the ovens result in faster output rate since it enables more cookies to be baked at once. The bigger the oven, the more cookies we can bake in it which means the faster the output rate. 3. Do you think the company is making the right decision by not automating the packing of cookies? Explain your reasoning. What obligation does a company have to its employees in a situation such as this? What obligation does it have to the community? Is the size of the town a factor? Would it make a difference if the company was located in a large city? Is the size of the company a factor? What if it was a much larger company? I think that the company is making the right decision by not automating the packing of the cookies. It should resemble the human factor in its product. One of the most important steps before packing the cookies is the removal of broken or deformed cookies. An automated process is unable to conduct this critical step. It is critical that this step is done as it would depict the image of the company producing a good product. All companies have a moral obligation  towards their employees. If the company has built on a structure that would help employees stay gainfully employed, the company should honor the commitment it has on its employees. A company that is committed to its workforce sends a message to the community that it cares and is dedicated to its employees. People of a community would be more proud to support such a company with integrity and commitment. Yes, the size of the town is a factor. If the company is located in a small town, it is much easier for them to penetrate the market and to actually show the values it has within its company. Yes, I think it would matter if the company is located in a large city, as it is quite challenging to catch more customers in larger cities, because of the increase in competition. Yes, the size of the company is a factor. The bigger the company is, the easier it is for them to hook customers, as the customers would perceive that it is already established and trusted. It would benefit the company more if it were larger, since it could hire more people and has capacity to help the community more. However, it is very important for companies to take note that whether it may be big or small it should always focus on productivity and efficiency to provide absolute customer satisfaction. 4. What factors cause the company to carry minimal amounts of certain inventories? What benefits result from this policy? Minimal amounts of inventories are caused by many factors. First factor is the quality of the cookies. Since the company is set on providing a product that is high quality and does not use preservatives or additives, they use minimal inventories to retain the freshness of the product and to avoid waste of resources. Second, lower inventory costs, the lesser the inventory the lower the costs. Third, less need for storage space, since there is minimal inventories used, minimal space is also utilized. Lastly, satisfied customers, because of the freshness and high quality of the cookies the company provides satisfaction to its consumers. 5. As a consumer, what things do you consider in judging the quality of cookies you buy in a supermarket? The main factor in judging the quality of the cookies is by its quality or freshness. Fresh or high quality cookies would catch more customers. Second, the ingredients, if natural ingredients  are used I would be more enticed to buy cookies. Third is the packaging of the product, its outer appearance tells a lot about a product. I would buy a product which has a really nice and neat packaging. 6. What advantages and what limitations stem from the company’s not using preservatives in cookies? By not using preservatives, the product would appeal more to customers, as more people now are health-conscious. It would also lessen the costs of the company, since fewer ingredients are needed. On the other hand, not using preservatives limits the shelf life of the cookies. 7. Briefly describe the company’s strategy. Mainly, the company focuses on providing high quality cookies that appeal to a particular market niche. The company also centers on its customers and employees. Through this, it gives a possible effect on its community and gains the support of the people.

Carol Ann Duffy

Responding to the diary of a slave owner, transform this text into a modern day news story. Consider the publication the article would appear in, audience & purpose – how do you wish to present the Slave owner? How will you use the features of the text type and language in order to present your angle on this story. Diary from Bennet H. Barrow about his terrible actions with slaves had place over the 1800s in Louisiana in his own plantation. He writes down his actions on how he treats slaves because of their behavior.He tortured them mainly by whipping them after the slaves have been trying to escape the plantation. He started on his diary 1836 with his starting action on these slaves and than repeated these actions over decades. Bennet H. Barrow was a Slave-owner in Louisiana, born 1811, 19 years old Bennet took over management of a major section of the family plantation from his father. Bennet's share was roughly 1500 acres and included the family mansion. Getting this power lead Bennet to a disturbing path like the slavery torture.From his famous diary where he shares how he tortured those slaves and they way it ´s written sounds like he enjoyed the torture. This behaviour is of course outragous and disturbing how he portrayes this diary to these slaves. His diary starts in 1836 december 26 and begins with â€Å"House Jerry & Israel chained during Christmas. Bad conduct – for a year and better – Israel bad conduct during cotton picking season. This is the beginnig of the diary, language will not be really pretty further on because it will only get worse.(To read the diary click the link on the bottom of the article) Slavery today is not a normal thing and is barely seen. But there are still some slave owners in the world today. Bennet Barrow prided himself upon being an efficient manager. He composed a formal set of rules for the operation of the plantation. Barrow was constantly in debt, in part, because of his land deals. He also had some debts due to endorsing of notes for the borrowings of friends and relatives. One friend, a British physician, disappeared leaving Barrow to pay more than ten thousand dollar on a loan.That same friend also had forged Barrow's name to some smaller notes. Barrow also borrowed money from banks to be able to loan money to relatives. Barrow himself borrowed a large amount from his brother-in-law who later suddenly called for repayment at a time when Barrow was financially distressed. After a period of time Barrow was able to repay that loan to his brother-in-law but they were not on good terms thereafter. Later in his diary Barrow remarked upon seeing that brother-in-law, â€Å"Fat and pockets full of money. â€Å"

Based on your current achievements and interests, describe the kind of Essay

Based on your current achievements and interests, describe the kind of work that you plan to be in 10years, both in your career and in your community - Essay Example I would describe myself as a sporty person whom everybody can feel good with. I know that I am a down-to-earth person, with no attitude or behavioral problems. My parents have given me many valuable lessons of life, of which the greatest one is that commitment to your field of interest is crucial to be successful. Truth is my principle, and I stick to my principles no matter what happens. Besides, I am a very committed person, and I love to play different sports in my free time. I remember that when I was a little kid, I would play baseball and badminton all day long with my neighbor. Since then, I have developed such passion regarding sports that has not vanished even today. When I was growing up, my grandmother would tell me stories of eminent players who played for the name of their countries and earned awards. I would always become greatly inspired by such players. I wanted to be like them. I wanted to coach those kids who needed help in playing. I had many badminton and baseball kits in my childhood, and I remember how much I had cried one day when my baseball kit got stolen. The memories of childhood are still in my mind, and I cannot forget how I would yearn to play with children instead of watching television. My achievements and my passion toward sports clearly show that I am a dedicated sportsman. Hence, I would want to go into the field of sports after completing my engineering degree. In the next ten years, I see myself playing in the NFL. I always loved how volunteers would come to help me and other kids while we played in the sports field. I have always wanted to do the same with the kids of my community when I grow up. Even if I enter into the engineering field, I would not leave the ambition of helping kids in sports. If I go into an engineering field, I would work in one of the plants along a nearby river. Hence, I am sure to state that in the next ten years, I see myself as a great player

How does John Lewis profit sharing with their employees benefit the Literature review

How does John Lewis profit sharing with their employees benefit the company - Literature review Example When the employees get the feelings of ownership, they increase their contribution toward the business profitability. The profit sharing approach works best when the business and the management educate the employees in understanding the business challenges hence work hard to get solutions. There are two way communications that create a hardworking culture; employee involvement and flat management (Melton, Smith & Yates 2008). In this strategy, the employer provides the employees cash and bonuses. The employer pays the workers extra money depending on either their individual level of performance or the company’s performance level. The management will have to deduct the extra payment as an expense but will pay income tax from that amount (Latta 2005). A company can also award the performance-based incentive in the form of deferred compensation plan. In such a strategy, the employer will add a bonus amount to a pension scheme followed by a deduction of the contribution. The employee will then have to pay the income tax that the contribution amounts to when he/she receives the money from the trust. Various researches indicate that cash reward strategies give better productivity motivation than the deferred compensation plans. The difference is explained by the immediacy resulting from the positive behavior reinforcement (Hallman & Rosenbloom 2003). The last method that a business can use in this strategy is the stock option. Developing companies can use this process, but should be in markets that are growing fast. The company awards the employees the opportunity to buy shares at a specified period at a set price. The employees wait until the company executes the plan in order to start getting the benefits. The company offers stock option as a bonus to employees for inclusion in the profit sharing plan (Gitman & Joehnk 2005). One of the major benefits of this strategy is that it is cheap and flexible while implementing. The employer can

Mba marketing management Essay Example | Topics and Well Written Essays - 3000 words

Mba marketing management - Essay Example Attractive packaging and promotions are some of the main marketing strategies being adopted by Coca Cola. framework of the organisation plays an important role in its success. Structural hierarchy involves top management executives to the lower level workers. Proper levels of communication between these groups influence the overall performance of the organisation. The core area of marketing is an exchange which is intended to satisfy human needs or wants. Effective marketing function is mainly focused on proper interaction among the whole team. Management’s main activities are to analyse, plan and implement programs to attain the desired level of targeted market. Currently, Coca Cola sells their products through supermarkets and other big retail outlets. Overseas distribution, through franchisees of Coca Cola Company, ensure that their products reach all parts of the world and that customer satisfaction is maintained through product quality. Coca Cola is the world’s largest manufacturer and distributor of non alcoholic beverages. â€Å"Coca-Cola has been named the worlds top brand for a fourth consecutive year in a survey by consultancy Interbrand.† (Coca-Cola Still Worlds Top Brand. (2005)). At present they are operating marketing function in over 200 countries. Moreover they are focusing on a wide range of products. Now they are dominating the non -alcoholic beverage market. Although their nearest rival is Pepsi who is a tough contender, yet Coca Cola has been able to achieve a good market share during the last three years. Coca Cola has a good brand image and this is one of the key competency areas of their marketing strategy. The main objectives of marketing is to create new customers and retain existing customers. In this context, Coca Cola tries to attain their ultimate marketing objective and also innovate certain recent marketing strategies to improve

Building and mapping a small area deprivation index for health needs Essay

Building and mapping a small area deprivation index for health needs assessment - Essay Example ... Pg 6 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 6 INTRODUCTION: Deprivation Indices are produce to estimate the socio-economic crises in small areas which in other terms are affecting, health of the population living in rare areas. It gives a collective detail of the situation of economic environment which ultimately reflects the health environment. It is observed generally that low income families, have high ratio of health or other medical illnesses. It is hard to bring each individual on paper but proper estimation can also serve the purpose well. These indices can clear up the issue, whether deprivation is linked with Coronary Heart Diseases, because it is suspected that low income families cannot afford the an appropriate amount of fruits and vegetable which leads them to high blood pressure, diabetes, and other problems. Smoking can also be a factor but it is also because of the poor economic and health conditions. Carstairs index was first build in 1980 to use it in keeping health records and calculate deprivation in small areas in United Kingdom about material disadvantages, which was somehow affecting people’s health. ... One of such index was build and mapped by carstairs (carstairs and Morris 1991) which was later analyzed by Morgan and Baker. Carstairs index was build accordingly, which was previously used to manipulate different geographical area of deprived majorities. There were certain reasons why carstairs index was selected by Morgan and Baker, though a lot of different indices were introduced like Townsend Index and Indices of Multiple Deprivation(IMD) which covers other aspects like crime, education, income etc. Carstairs index covers four major censuses which are: Low Social Class: A head in household, who is economically active in social class IV and V. Unemployment: Males 16 or above are unemployed Overcrowding: Residents in household with one or more persons in one room. Lack of car ownership: Residents in households with no car. All these censuses were measured as per set proportion and Carstairs index is based on census’s result to achieve an objective result for an entire popu lation. Carstairs index was chosen by Oliver Morgan and Allan Baker to analyze the situation of growing deprivation because Carstairs index was previously used in ONS studies for analysis. Carstairs index is preferred for another good reason that it precisely estimated with conceptual and practical demonstration. Whereas only conceptual study can lead to over estimations and can misguide different functional bodies. ADVANTAGES: There are advantages in covering small areas for censuses includes that it gives a more clear picture of deprivation and can classify issues separately. Carstairs index covers small areas which provide specific figures of material deprivation in relation with health assessment. Large Areas would make

Journal Article - Education - Improving Standards - Excellence in

Journal - Education - Improving Standards - Excellence in Education - Article Example The concept of raising the excellence of educational system is dependent upon certain factors. Among different factors with a higher impact on the excellence of education system, presence of quality teachers in the schools is regarded very imperative. Different states have designed models to find the quality teachers for their schools in order to make sure that the students are being imparted knowledge with the use of effective instruction techniques. This paper presents a broader review of the literature that had been written so far in understanding the impact of quality teachers on the higher excellence of educational system. Moreover, the paper discusses professional teaching and some of the traits such as leadership and abilities of teachers to work through pressurized processes. The paper also develops ways to make the professional significance of teaching as a productive profession. Among various means of upgrading the means of imparting better knowledge, the most commonly used way out as researched by many educationist was the use of rating plans. Many programs have been introduced in which different schools have been rated for the purpose of literacy survey. Such rating plans were greatly used as the source of putting schools in different orders of literacy. Upon the use of such programs to rate different schools, the role of teachers was observed to be very important in enhancing the excellence of the education standard (Hyson, Tomlinson, & Morris, 2009). Many investigations have been conducted on how the quality of teachers can raise the quality of educational standard. Researchers have conducted researches on evaluating the traits of quality teachers and how such traits can impact excellence of school. On researchers, it was observed that different traits could have made it possible for teachers to uphold the excellence of educational system. Some of the notable traits which were

Social networks Research Proposal Example | Topics and Well Written Essays - 3000 words

Social networks - Research Proposal Example By examining this, there is the ability to draw conclusions about mass media and how it can use communication effectively with social media for stronger influences. Literature Review The social networks that have emerged in the last two decades are continuing to influence the behaviors and trends of those interested in the networking. This literature review will examine the main ideologies of social networks and how they are emerging into new forms of connecting with others. Specifically, there will be an understanding of how social networks have changed, what has developed and how this is influencing mass media and communication. There will be an examination of what the current trends are with social networks and what is expected in the future, specifically with a focus on what this means for new media. By examining these components, there is the ability to create a deeper understanding of the structure of networks and how these are influencing the current conditions of individuals online. Background of Social Networks The concept of social networks began to emerge in the 1990s and since this time has moved into a rapid spread of growth. The concept is one which emerged with the development of Web 2.0, which was inclusive of the second generation of the Internet. The objectives with Web 2.0 were based on developing interactive platforms for information and networking among individuals and groups. The social networks are inclusive of five eras that have developed with platforms that demand different forms of interaction. The first is social relationships, which includes information, discussions and media available on the Internet. This is followed by social functionality, which includes platforms for friending and communication that is developed. The third is social colonization, which began in 2009. This concept is based on individuals that are able to receive social connections that override the traditional websites and forms of communication. The era of soci al context and social commerce has followed, which is allowing the social applications to alter according to likes and experiences as well as with corporations driving the main components. Each of these eras can be seen in Figure 1. Figure 1: Eras of Social Networking (Owyang, 2009: p 2). Values of Social Networking The eras that have been developed through social networks are furthered with trends and expectations that are a part of the emergence of this new form of working with others. The main focus with social networks is to create a definition of social capital. This means that the networks are defined specifically by the value of networking with others socially and how this leads to relationships with others. For businesses, media and other institutions, the social capital is becoming a way of adding value and recognition to various needs. Specialist audiences, target groups and other forms of social media are continuing to emerge into new forms of behaviors and expectations w ith connecting on the Internet, while new value is being maintained in terms of communication, dialogue and interactions with others that are using online portals to connect to others socially (Woolcock, 2008: p. 469). The social capital that has

How the business deals with legal factors Essay Example for Free

How the business deals with legal factors Essay A legal factor that has a big impact on Tesco’s is protecting employees which, includes the laws about how many hours an employee can work. This amount of hours depends on the employees contract, if they are a full time member of staff then they have to work between 35-45 hours a week but no more, these hours also have to be over reasonably shift, for example having a 8 hour shift a day over 5 days a week. If they are a part time member then they can work any amount of hours a week as long as it is no longer the 35 hours. This can impact on Tesco’s as they have to keep to the terms and conditions of their contracts with staff , which could affect activates Tesco’s wish to do as they may not fit in the with hours the members of staff involved can work. Tesco’s can deal with this by offering willing to work staff overtime shifts, if staff are willing to do this, it means that Tesco’s doesn’t need to employ any more member which works out better for them as if they were to do this, they would then have to find the correct amount of hours agreed in the contact which might not be available. Even though some staff maybe willing to work more hours, they may feel that because they are helping out the business that they don’t need to be as professional and honest as they are when working their own scheduled shifts, this article (http://www.independent.co.uk/news/business/news/tesco-accused-of-using-electronic-armbands-to-monitor-its-staff-8493952.html)is about how Tesco’s is trying to deal with this issue. Tesco’s has come up with this idea of its warehouse and forklift staff wearing electronic bracelets which helps improve the efficiency of it workers as it means they don’t have to carry around items such as pen and paper as the armband collects this data which also means they are collection correct data. This armband also allows Tesco’s to monitor their staff to check that they are doing their jobs when expected of them and that they are not taking any un-agreed breaks, the arm band also informs the staff of when they are allowed there b reaks. This helps Tesco’s make sure their staff are not working over the hours allowed or working under the hours agreed. A legal factor that impacts Tata motors  is the protection of customers and employees, like all businesses Tata has to keep to legal factors and laws, the need to treat all of their customers fairly and honestly, this helps customers feel they can trust the business as well as giving the a good reputation. Challenges that Tata face when selling their products are making sure they pass the sales of good act which means they need to describe the product exactly how it is and not say it does something it actually doesn’t. It also needs to pass the customer credit act. http://www.business-standard.com/article/pti-stories/tata-motors-focus-on-customer-satisfaction-to-woo-back-buyers-114111600186_1.html this article explains how they are going out of their way to make sure the give there customers the best service they possibly can. The article states that Tata motor has previously had problems with their customer service. They have taken this feedback and actually work on making it better by improving the quality of manufacture and repairs. How the business deal with social factors A common social factor that affects business is equal rights for both man and female workers and peoples religion. This could impact Tesco’s as if anyone feels as though they are being judged or unable to do something because of these reasons then they could cause problems for Tesco’s by making complaints either to their managers or their union. To make sure this doesn’t happen Tesco’s has to make sure that their staff know that everyone treated the same and if there are people applying for a job they cannot turn them away because of these reason, the only way they can do this is if someone is disabled in some way and their disability would stop them from doing the job required, however if this is the care they have to inform this person that is the reason but in a kind way as not to offend them. Tesco’s deal with these possible problem by getting new applicants to have a cv which is what they are judged upon or the job, they then have interview/trial which is so that they are then judged upon their abilities to do the job not on the gender or religious view. Tesco’s has coped well with this issues as if you are to go into their stores you are clearly able to see a balanced level of both male and female staff, Tesco’s also considers the religious view and has there store open later and close early on a Sunday as most religions see this a day of rest.

Premier Hand Car Wash Analysis

Premier Hand Car Wash Analysis By researching and studying all these factors it can be shown to specific groups or individuals that acquire of facts that relate to the organisation or are willing to gain knowledge from for future success or studies. Background Premier Hand Car Wash is located on Level 1 entrance of Bathurst Street Liverpool Westfields shopping centre. The company employees for six (6) workers and the owner himself and has currently been running the business for over five (5) years. Premier Hand Car Wash has no true competitors that are trying to offer the same quality and service, most are try to compete on pricing alone. Premier Hand Car Wash main responsibility is to provide a high quality service, also besides washing provide immense customer service. Mission The mission of Premier Hand Car Wash is to provide top quality washing and detailing service for all vehicle owners in the western suburbs around Liverpool. The business will strive on keeping works satisfied in order to maintain a high level quality of cleaning at all times and leave customers blissful Develop marketing strategies SWOT analysis on Premier Hand Car Wash Strengths Location. Variety of Services. Customer demand. Weakness Pricing. Capacity (limited to certain amount of cars due to it being a car park and not enough room.) Rain. Winter. Opportunities Learn from other service and adjust and accept change to the organisation. Place a suggestion box for further ideas from customers on what they would like from services. Look for sponsors to assist the company with sprays and other clean utensils. Threats Local Competitors. Self clean carwashes. Automatic carwash. Market Segments The strategy used by Premier Hand Car Wash is to attract as many repeated customers as possible because it is easy to retain them but hard to build new ones, especially during the winter seasons. The location that the car wash is set is perfect for all types of customers that are going shopping for several hours and want to leave their car with our company to be cleaned and also be waiting for your arrival. Premier Hand Car Wash doesnt just target one specific age group; they target customers by the type of vehicle that they own. Premier Hand Car Wash believes that the type of car you have tells you a great deal about the service youre willing to purchase and to what standard/detail it requires. The following will explain customer profiles: New car owner: These customers are most likely to use a basic wash service; these customers bring their vehicle for a wash or detailing on a regular basis. The goal/aim with this customer is to keep their car looking as good as it did when it was purchased from the car lot. Sport car owner: These are usually the younger or middle aged group of men that try and retain the new look of their cars. This group will require at least once to two times a week of a basic wash, also occasional will request a deluxe wash or wax and polish. Older car owner: These people have owned a car for several years or are unable to clean it themselves. Either way they require their cars to look in the best possible shape they can. Dealerships : There are a few dealerships located within 10km from Premier Hand Car Wash therefore every so often they use a basic car wash service to detail their products before they are sold or put on sale. Trends in the Market Trends affecting business and Competitors/ Potential Competitors: Premier Hand Car Wash in the past one to two years has had an increase of 40% in competitors ranging from: Automatic carwashes Hand washes However these two areas of cleaning have taken a large sum of the consumers due to better pricing or certain discounts/additives on washes. The closest competitor is located at Orange Grove, were it has facilities to many take-away stores also availability to Harvey Norman; the other two are located further out on Hoxton park road and offer free coffee on every visit that you purchase a wash. Competitors Prices: Competitors Name Pricing Automatic Car Wash/ Do it yourself Automatic Which offers a Basic Wash (exterior only) priced at $33 Do it yourself Price at $1 dollar every 1minute for every machine Organ Grove Hand Car Wash Basic Wash $20, Deluxe Wash $33, Waxing Polishing $100 Hoxton park Road Car Wash #1 Basic Wash $23, Deluxe Wash $31, Waxing Polishing $115 Hoxton park Road Car Wash #2 Basic Wash $25, Deluxe Wash $32, Waxing Polishing $98 Even tho these competitors have taken a quit large sum of the customers, Premier Carwash still holds its name for the most quality wash in the local area of small business. The car wash is thinking of reducing prices up to 15% so that their prices, saving the consumers $5-$15 per wash*(includes only for: deluxe wash/waxing and polish) this is so it pushes more customers into purchasing the more expensive product increase funds and at the same time recovering lost customer and eliminating potential threats due to low pricing. Advantages/Disadvantages of choosing Premier Hand Car Wash over competitors: Advantage of Premier Hand Car Wash Disadvantage of Premier Hand Car Wash Greater Knowledge due to longer experience Higher quality rate Reputation Location that has a number of facilities to visit while waiting Insured encase of damage to vehicle Excellent customer service skills Safe sprays and cleaning products Highly priced No discounted rates No free coffee or tokens to offer Insufficient room More company promotion needed to advise individuals due to being underground in a parking lot. Ethical and Cultural marketing objectives Some appropriate marketing objectives are as follows: Gain 500 new customers with the first year of setting standards Clean at-least 30 cars minimum a day Expand in the number of car parking spots reserved to the car wash by 10% within 2years time Leave 95% of customers satisfied every day Marketing strategies to achieve Objectives The main strategy to achieve marketing objectives is the need for a professional detailer and has at-least a certificate 4 in car detailing and if one hasnt been found training for an individual must be paid for to do so. Reason for this is high end sports cars or luxury cars come in and ask for a detailed wash no one on site apart from the owner can work on the car. Marketing Mix Financial effects Sales 2006Â   2007 2008 Full Wash $26,080 $22,320 $44,616 Exterior Wash $15,654 $23,650 $41,574 Interior Clean $13,160 $9,009 $11,712 End User Detail $18,060 $20,985 $43,425 Business Fleet Washes $9,150 $7,225 $13,838 Car Dealership Details $35,580 $33,150 $77,040 Total Sales $117,684 $116,339 $232,204 The above diagram demonstrates the sales that Premier Hand Car Wash had over the years and indicates that the business had a good start with $117,684 which then down sided and earned $1,000 less than the year before it. Many things happen during this year which impacted the companies decline stage which was mentioned in the previous statements, the matters that affect it was low advertising, competitors grew by almost 40% threw automatic carwashes and other competitive hand carwashes. Once the company put strategies in place and decreased prices and maintain quality and increased advertising it had shown in 2008 their money doubled in that year. Volume Chart Volume Chart for One Month of Supplies The above graph shows that most of the companys profits come from interior and exterior services. Most of the extras and other service that have been purchased dont get much profit but there for dont have to be purchased for the next five to six months so in the long run sufficient amount of funding is produced from them. Product life cycle The above diagram demonstrates is the product life cycle. During the Launch of the product there were certain needs that organisation like car washes desired from the high end high pressured vacuum cleaners. Once the product had entered the introduction and growth phase it started to progress highly and reaching its highest points during maturity and saturation phase. Once there was an updated version of this the product it had become clear it was unfavourable and this is where possibly certain percentage of customers might have left to competition due to upgraded technology. Alternative Distribution Channels There is no need for alternative distribution channels because it is a direct service. But if there was a need for selling of car sprays and cleaning utensils the advantages of using an alternative distribution channel would be, it can provide intensive market sales and bigger profit margins than the original one, frat rates are cheaper, quicker delivery process. Levels of Customer Service By having certain customer promotional activities such as VIP card for regular customers, this is encourage them to stay with the company for longer periods, the card is only offered to regular customers which certain gifts are added (some gifts could involve: free coffee, movie tickets, free car wash every 3rd visit) or discounted prices from each visit, while normal pricing is offered to day to day customers. Customer Service Standards By setting the following into an everyday work activity it proven to improve quality let alone customer satisfaction, the following is an example of some standards that can be put in place: A checklist can be created detailing and recording the cars appearance before and after Premier Hand Car Wash as completed their service KPI measures for the minimum requirement of acceptable work. EG: Floor and seat cleaned spotless but stains that cant be taken off are left as they are Also a suggestion box is a good idea to be left for customer to evaluate team performance Once these activities have been completed to a successful rate alongside many more. Customers will start paying more for the service you put forward allowing the organisation to increase sales and gain more profit while the customer is left satisfied with a quality finish which benefits them. Promotional activities Internet forums Sunday Telegraph Due to the car wash not having one specific age group to target it makes it tough to plan what the customer is willing to see as an advertisement and also because they are a small business its roughly impossible to fund large amounts of money for television advertisements. This is why other forms of advertising must be arranged and they are as follows: Flyers Mail box drop offs Discount tokens Every 10th wash get one free Prizes -Chance to win your own home cleaning set Implement Strategies Recruiting Process Advertising Process to find employees: Premier Hand Car Wash The recruiting stage will be done by the owner this is due to the organisation being a small business and not having excess funding towards human resources to do advertising and inducting which might be a long process. The job advertising will be done within the centre; signage will be posted up on a window of the carwash building also on the entrance towards the staircase. If no worker has been found in between 2-3 days, then it will be posted on seek.com or carrerone.com website. The process Premier Hand Car Wash use saves a large amount of time due to so many people going past this signage and reading it and also saves the company plenty of money for not calling HR and paying them to recruit an individual. Experience and Educational needs for job: No previous education or experience is needed, all you have to bring to the job is a dedicated attitude and is highly self motivated and have good English speaking skills and have good customer communication skills. Recommended Training: When a new team member arrives to the carwash the owner introduces him to all the employees and asks the staff to teach him/her the skills that are needed. The training takes two days of learning the basics in each area of cleaning vehicles. Also while in training your pay is deducted in half because you cant perform as well. Working hours: The owner of this business will be calling the employees two to three hours before their shift starts this is because he offers only casual jobs and wants to know also who is serious about the job and who isnt by doing this tactic. The employees will be called only on the days that they are available, the longer the employee stays within the organisation the more stable his/her job becomes and a timetable of working hours is created instead of calling when they are needed. Action Plan Name of Duty Action Who is Responsible Time of Shift , Break and end shift Date Interior Cleaning Vacuuming Wipe down interior plastics Clean bad odour Fred Jacob Start Shift at 8am 20/11/10 30min Break at 12pm Finish work 5pm Wash Bay Rinses car Soaping it Using poisons to kill off stains and other markings Anthony John Start Shift at 8:30 am 20/11/10 20min Break at 1pm Finish work 5pm Wiping down Using cloth to wipe down car Tyre shine Double checking everything is clean Window cleaning Alex Milos Start Shift at 8am 20/11/10 30min Break at 11:30pm Finish work 5pm Driving cars and meeting dead lines Maintain schedule Drive cars in and out parking lot Communicate with customers Money handle Johnny Start Shift at 7am 20/11/10 30min Break at 12:30pm Finish work 6pm Promotional Activities over 1 year Advertisement Costing Flyers $800 Website $14069 Prizes $550 Sunday Telegraph $2100 Monitor and Improve Monitor Marketing Performance The monitoring of marketing performance will be done through these key performance indicators: The use of data bases to measure promotional methods Number of visits to internet forum/website Increased parking space becoming full Number of calls about products done through advertisement by flyers, mail box drop offs and posters Contingency plans The way the car wash will work on its contingency plan is by asking the consumer at the end of the cleaning producer how they took notice of the company. From this Premier Hand Car Wash has been given valuable information that they can record. This is because if they are posting adds on the internet and paying for the site to stay up and progress is not coming from that section they can spend less time and money on that section and more on flyers/mail box drop offs if that is where all their customers are finding out about their organisation.

Regional and extra regional players

Regional and extra regional players CHAPTER IV THE REGIONAL AND THE EXTRA REGIONAL PLAYERS AND THEIR ROLES â€Å"Besides a common religion, Islam, foreign invaders- from Alexander the great to British in the 19th century and the Soviets in the 20th century have united the Afghans†. -Insight Magazine, 09 April 1990. Brief History   Ã‚  Ã‚  Ã‚  Ã‚  Afghanistan was the only country in the world to launch a strong protest in United Nations against the induction of Pakistan in 1947 and also to lodge a border dispute with Pakistan when it claimed that Durand Line is no more a binding contract as now there is no British Raj present in the region[1]. It also incited a major incursion in Bajur Agency, NWFP in 1961 with hope to have it annexed with itself and led then Prime Minister Dauod Khan to resign from his post, it plunged Afghanistan into a long spiral fall from which it has yet to recover[2]. Top of Form Bottom of Form   Ã‚  Ã‚  Ã‚  Ã‚  Afghanistan soon proved to be a tough neighbour and sided with India on every matter which could hurt Pakistani interests using an India-Soviet favouring group. In December 1979 Russia invaded the Afghanistan with the pre-text of supporting the pro-Soviet Government. The USA weary of spreading Communism, Saudi Arabia indebted to the American cause coupled with sense of Muslim power and Pakistan worried of increasingly unstable and hostile Afghanistan combined together to exploit the Islamists waged a â€Å"Jihad† against â€Å"Soviet Invaders†. The Pashtun grievances and warlordism gave way to Taliban (literally meaning students) who rose from Kandhar and took 95% of Afghanistan under control by year 2000. Taliban were the friends of Pakistan and safeguarded the Western frontier of Pakistan against not only Indians but even Soviets[3]. Environmental Realities USA have tried to render peace in Afghanistan, but it has become more complicated due to inability of U.S. and NATO forces to understand the environmental realities peculiar to this region and being alien to the culture and traditions of the people. To have peace requires patience and right priorities. Before peace is attempted we need to understand some hard facts[4] :- (a) The continuing influx of Afghan youth trained in Pakistans madrassas now comprises the bulk of Taliban and Al Queda cadres. They are hooked to glorified violence in the name of jihad, and imbued with robotic discipline. They are an army beyond redemption and reasoning. (b) The silent Pashtun majority is terrorized into submission by Taliban and Al Queda. (c) The internecine warfare between the warlords for the past decade has created an unbridgeable divide between the Pashtuns, the Tajiks, the Uzbeks, the Hazaras and the Persian speaking Shiites of Herat. The past mutual ethnic cleansing and betrayals have created visceral hatred among different tribes. (d) The Pashtun dominated Taliban still cling to the idea of Pashtuns ruling over all Afghanistan which the minorities no longer countenance. This has led to a growing friction between ethnic groups, specifically the Pashtuns and their northern Tajik and Uzbek contemporaries. Foreign Relations Before the Soviet invasion, Afghanistan pursued a policy of neutrality and nonalignment in its foreign relations. After the December 1979 invasion, Afghanistans foreign policy mirrored that of the Soviet Union. The fall of the Taliban in October 2001 opened a new chapter in Afghanistans foreign relations. Afghanistan is now an active member of the international community, and has diplomatic relations with countries from around the world. Iran Iran shares a long border with Afghanistan (900kilometres) and has provided shelter to roughly 1.5million Afghans. Afghanistans relations with Iran have fluctuated over the years, with periodic disputes over the water rights of the Helmand River as the main issue of contention[5]. Initially, due to its war with Iraq, Iran was not actively involved in Afghanistan but later the Shia groups who were bitter due to meagre support from Pakistan became close to Iran. Following the Soviet invasion, Iran supported the cause of the Afghan resistance. Iran shares a cultural, linguistic affinity with northern Afghanistans non-Pashtun elements, which suffered the most under Taliban rule. Tehran resents the atrocities regularly visited upon the Shiah Hazara minority by Sunni fanatics in Afghanistan. Its relations with Afghanistan have improved since the fall of the Taliban and has been active in Afghan reconstruction efforts, particularly in the western portion of the country[6]. Presently, Iran h as adopted a more aloof posture and appears to be avoiding overt commitments or opposition to any single Afghan faction. Iranian policy makers have long sought to prevent an alliance between Pakistan and a Sunni-dominated Afghanistan, which would destabilise its entire eastern border. Besides Irans competition with Pakistan for access to the CARs, Irans Afghanistan policy is largely motivated by sectarian ties to Afghanistans Shia minority. A territorial collapse of Pakistan, or domestic instability that threatened to draw in Afghanistan has always tended to be contrary to Irans interests. It has always been perceived that the nationalistic developments of Pashtunistan could spill over to neighbouring Iran, destabilizing its Baluch population, thereby activating the anti-Iran elements in the form of the establishment of a Greater Balochistan. Thus, Iran is against both formation of a Pashtunistan within the Afghan confederation as it would give greater dominance to Sunni Pashtuns and further deteriorate the conditions of Shias, and also of an independent Pashtunistan which would result in similar demands of independent areas within Iran by other sub nationalistic communities. Prolongation of Afghan instability restricts Pakistans capability to export its light industrial goods in Central Asia and the Caucasus, where government subsidised cheap Iranian consumer exports have proliferated. A peaceful Afghanistan would also offer an unwelcome alternative for carrying Caspian basin oil and gas across Afghanistan to South Asia. Iran may also be concerned that an Afghan settlement could provide a larger opening for American and Turkish economic and political influence in the region[7]. CAR The main concern of the three CARs (Turkmenistan, Uzbekistan, Tajikistan) bordering Afghanistan was the spill over of militants into their territories. Uzbekistan and Turkey had contacts with General Dostum who had argued that a confederation of autonomous states is the only solution for the chaos in Afghanistan. He warned that the Uzbeks will never again live under Pashtun domination and demanded a separate state, which would be a secular entity and act as a buffer for Central Asia against the spread of Islamic fundamentalism from the Pashtun-dominated area in the south[8]. Afghanistans relations with Tajikistan have been complicated by political upheaval and civil war in Tajikistan, which spurred some 100,000 Tajiks to seek refuge in Afghanistan in late 1992 and early 1993. Also disenchanted by the Talibans harsh treatment of Afghanistans Tajik minority, Tajikistan facilitated assistance to the Northern Alliance. The Karzai government has sought to establish closer ties with its no rthern neighbours in order to capitalize on the potential economic benefits of increased trade. CHINA During the 1970s, the Soviet influence in Kabul, and later their invasion of Afghanistan, has been perceived by Beijing as the purposeful encircling of China by the Soviet Union. Thus, support to Pakistans western border security has been a major feature of Beijings policy. China also has keen interests in Central Asias energy resources and, thus, supports a moderate government at Kabul, because it is believed to be least likely to foment any sort of extremism and disturbance in neighbouring countries. Chinas strategic concerns in the area are mirrored by the security of its lines of communication, which tends to counter Afghanistans rhetoric on Pashtunistan. The ethnic-religious civil wars in Afghanistan have caused rise of Islamic fundamentalism. Just as America has a vision of a modestly stable Afghanistan that will no longer be a haven for extremists, China has a vision of Afghanistan as a secure conduit for roads and energy pipelines that will bring natural resources from the Indian Ocean and elsewhere. So if America defeats Al Qaeda and the irreconcilab le elements of the Taliban, Chinas geopolitical position will be enhanced[9]. This is not a paradox, since China and America have convergence of interests with difference being that whole direction of Americas military and diplomatic effort is toward an exit strategy, whereas the Chinese hope to stay and profit. Saudi Arabia In late seventies, Saudis were facing severe criticism for their close alliance with USA from Arab governments. Saudis used the Soviet invasion of Afghanistan as a springboard to portray their commitment to Muslim causes and brush up their Islamic credentials. In early eighties in close cooperation with America, Saudi Arabia provided a large amount of financial aid for military and humanitarian purposes for Afghanistan. Pakistan had close working relations with all Sunni groups, and never tried to bring Shia groups into the coalition to avoid friction with Saudis. After the cut off of U.S. funds, Saudis became the largest provider of funds for Afghan adventure. The direct role of Saudi Arabia also dramatically increased. Later, especially post 9/11, the warm relations between Taliban and Saudis hit the bottom when Taliban refused to cooperate on Osama bin Ladin issue. Saudis had funded the most conservative individuals and organizations in Afghanistan and Pakistan. Ironically, most o f them turned against the Saudi royal family and had openly criticized the royal family for its close relationship with USA. Russia Russia though major player until 1991 had markedly reduced influence since its disintegration into many independent states. It has given limited military help to the Taliban opposition and deployed troops in Tajikistan near the border of Afghanistan. It is suspicious of increasing US influence in the area traditionally seen by them as their area of influence but not in a position to challenge the USA. Since the fall of the Taliban, the Karzai government has improved relations with Russia, but Afghanistans outstanding foreign debt to Russia still continues to be a source of contention. While the campaign against international terrorism is a key area in which U.S. and Russian interests converge, Moscow is also wary of growing U.S. influence in especially the oil-rich Caspian Sea basin. Russia is providing military hardware to Afghanistan and is aware of the fact that fragile nature of central authority in Afghanistan, torn by chronic infighting among rival ethnic factions, requires U.S. presence as its disengagement would likely spur renewed competition for influence. Russia has became more interested in confining Pashtun dominated Islam to the south and creating a Tadjik and Uzbek entity as a buffer area for the Central Asian states, which also suits Russias near abroad policy. Pakistan Pakistan shares a border of some 2,400 kilometres with Afghanistan and has 10 million Pashtun citizens of its own. The main aim of Pakistans Afghan policy was to have a friendly government in Afghanistan to secure its Western border. Pakistans policy since its inception has been focused on maintaining a situation that could help it avoid controversy over the Durand Line. It has been trying to force a fusion of communities along own side and inciting separation of those on the other side of the line. Islamabad sought to offset Afghan territorial claims by supporting Afghan Islamic parties. Unfortunately, the policies, which it adopted, had exactly the opposite effects. None of the Afghan governments were willing to subordinate its actions to Pakistans wishes. Many Afghans say Pakistan has exacerbated the ethnic component of their conflict by supporting Pashtun Islamic rule. There was a domestic political incentive as well, linked to Islamabads fears about irredentism. â€Å"Pakistan saw in the Taliban, and other fundamentalists, the opportunity to undermine support for Pashtun nationalism†[10]. Pakistan was the first country to recognise Taliban rule in Afghanistan and initiated efforts to persuade the Taliban to accept a broad-based government in Kabul in which all major ethnic tribes would share power. September 11, 2001 terrorist attacks on the USA changed everything and presented Pakistan with a stark choice: either make common cause with Washington in its war against bin Ladens al-Qaeda network based in Taliban-controlled neighbouring Afghanistan, or persist with its pro-Taliban Afghan policy and as a consequence suffer international condemnation of guilt by association. On September 13, 2001 then President General Pervez Musharraf announced that Pakistan would lend its unstinted cooperation to the international coalition against terror[11]. General Pervez Musharraf address to the nation on 19 September is attached as appendix B. More recently, Pakistan has been alarmed by Indias growing political, military, and economic ties to Afghanistan, and sees its establishment of consulates in the Pashtun-majority cities of Jalalabad and Kandahar as provocative. Many Afghans feel Islamabads insistence on Pashtun representation in the post-Taliban political order as the â€Å"crying of crocodile tears†, reflective of an inability to give up strategic designs on Afghanistan[12]. Infact it is widely believed â€Å"When push comes to shove, Pakistan is unlikely to hold back, and will use its long border and deep ethnic links with Pashtuns to alter the balance in its favour†, says a senior Pashtun leader in the present Hamid Karzis government[13]. Even though there are more Pashtuns in Pakistan than in Afghanistan and Pakistani Pakhtuns are better educated and more affluent, Pakistan has always been nervous about its Pashtun population. Does that mean Pakistan and Afghanistan will forever remain condemned to instability and seek security by dependence on outside forces? This may not be true, but to bring stability in the region by uniting the furious Pashtuns divided by the Durand line may be a viable option. A weak non-Pashtun dominated state in Afghanistan has never posed any threat to Pakistan because it has neither had any ideological bearings or religious extra-national ambitions nor any ethnic or sub-nationalist stirrings. On the other hand, whenever there has been a strong Pashtun dominated state in Afghanistan, its government has supported Pashtun separatism (refusal to accept the Durand Line) and pose a threat to the territorial integrity and political solidarity of Pakistan[14]. Pakistan has no effective control over a large swath of territory along its border with Afghanistan primarily dominated by Pashtuns[15]. Dangerous extremist groups that are intent on attacking the U.S. such as al-Qaeda, enjoy safe haven in these border areas. United States â€Å"had we looked deeper, we might have found that the root causes behind the enduring and resilient nature of the Taliban have very little to do with religion, and much to do with an ancient ethnic struggle we [the United States] should consider the prospect of creating a Pashtunistan which reflects the tribal boundaries. This would be a new state, carved from parts of both Afghanistan and Pakistan This new area would be composed largely of ethnic Pashtuns, similar to what we have created in Kurdistan or Bosnia, and it would there ­fore very likely have the consent of the population on the ground†[16] -Major Michael D. Holmes Following the Soviet invasion, the United States supported diplomatic efforts to achieve a Soviet withdrawal and contributed to the refugee program in Pakistan to assist Afghans. After the Soviet withdrawal, CIA let Pak ISI deal with the ugly mess of Afghanistan. The USA initially gave a free hand to Pak to build up the Taliban regime in Afghanistan. The US wanted the Taliban to develop as a counterweight to the Iranian regime and to check USSRs influence in the region. A favourable govt in Kabul would help USA in numerous ways. With the emergence of CARs as independent countries in 1991 and the prospects of availability of huge oil and gas reserves again brought that area to international focus. Meanwhile, the Taliban on capturing Kabul, imposed a strict Islamic code and practiced fundamentalist policies. This led to the USA gradually distancing itself from the Taliban. Post September 11, 2001 events of cosmic proportions have resulted in world focusing on Afghanistan with a renewed interest to deal with Osama Bin Laden, who was responsible for the acts of terror originating from Afghanistan. The Osama Bin Laden Factor. Osama Bin Laden was once one of the star recruiters of the US intelligence agency the CIA. He enrolled thousands of jihad volunteers from the Middle East for a jihad against the Soviet Union in Afghanistan. Ironically after winning their jihad against the USSR, these fundamentalists turned their attention onto the other superpower. Post 9/11 led to U.S. GWOT as the Taliban refused to hand over Osama Bin Laden to the USA. Pashtun Factor. U.S. policymakers recognised early on that Pashtun support was needed to create a broader-based moment to replace the Taliban and provide a degree of stability in the region[17]. This approach appears to have long term goal of stabilising effect as U.S. has demonstrated that America supports the Pashtun desire for a stronger position in relation to the Punjabi-dominated government in Islamabad in the Af-Pak border area of Durand Line. U.S. understands that Pashtuns in FATA treasure their long-standing autonomy and do not like to be ruled by Islamabad. What they want is integration into the Northwest Frontier Province (NWFP) and FATA to form a single unified â€Å"Pashtun† province that enjoys the autonomy envisaged in the inoperative 1973 Pakistan constitution[18]. Al-Qaeda and its â€Å"foreign fighters,† who are mostly Arab, depend on local support from the Taliban for their sanctuary. Unlike Al-Qaeda, with its global terrorist agenda, most of the Tali ban factions focus on local objectives in Afghanistan and FATA; they do not pose a direct threat to the USA. On March 1, 2007, Pakistani ambassador to Washington the Maj. Gen (retired) Mahmud Ali Durrani, said at a seminar at the Pakistan Embassy, â€Å"I hope the Taliban and Pashtun nationalism dont merge. If that happens, weve had it, and were on the verge of that.[19]† India Afghanistan remained the focus of Indian regional policy because of its geo-strategic proximity to Pakistan and the Indian foreign policy was centered on maintaining very cordial relations with it. India in 1950 signed â€Å"Friendship Treaty† to promote bilateral co-operation with Afghanistan to enhance Indian influence. In 1967, the United Pashtunistan Front (UPF) was formed in New Delhi. The then Indian Foreign Minister Swaran Singh told the Indian Parliament that â€Å"we are fully aware of the fundamental freedoms and natural aspirations of the brave Pashtuns which have been consistently denied to them, and their struggle has got our greatest sympathy and we will certainly support the efforts that Khan Abdul Ghafar Khan might undertake in that direction.†[20] After the Soviet invasion in 1979 India doubled up its efforts to further strengthen its relations with Afghanistan. Over the years Indian political elite maintained close contacts with Pasthun leaders on both sides of Durand line. The two countries have always shared a healthy relationship but with the Soviet withdrawal and its disintegration in 1991 and Mujahedeens control of Kabul in April 1992 the relations reached its nadir. During Taliban rule more than 30,000 Afghan refugees moved to India. India is helping Afghanistan rebuild itself and with an ever-increasing belligerence in all fields, including military, intelligence, humanitarian, and economic[21]. India is the largest aid provider to Afghanistan and in the coming few years India likely to project as a regional power is appropriately following a pro-active approach and take the right initiatives on Afghanistan. By fostering greater economic ties with the pro-Indian Northern Alliance dominant Kabul government, New Delhi has dramatically increased its involvement in Afghanistan, and is seeking to marginalize Pakistan[22]. India would prefer a separate Pashtunistan rather than a neo-Taliban ruling over Afghanistan, as this would frustrate Pakistani strategy. India has good relations with Tajikistan and would continue to have good relations with the Tajik section of Afghanistan as well as with a newly formed Pashtunistan. The geo-strategic importance of Afghanistan has a great bearing on India and its approach is primarily Pak focused. Indias economic interests in Afghanistan are secondary to its strategic interests. Apart from the desire to restore Pakistans two-front problem, some of the factors that govern Indian approach to Afghanistan are :- (a) A pro Pak government in Afghanistan is likely to support Pakistan in case of any future Indo-Pak Conflict and would provide them necessary Strategic depth. (b) Pak has been using Taliban militia to wage a proxy war in Kashmir. (c) Afghanistan is the hub of drug trafficking and narco-terrorism[23]. (d) A peaceful and stable Afghanistan will be in the economic interests of India as it will raise the prospects of Indo-Afghanistan trade and also provide greater access to the Central Asian markets and important centers for gas and oil. (e) A fundamentalist Afghanistan is likely to encourage the spread of Islamic fundamentalism in the region which would affect India. Afghanistan constitutes a new battleground for Indo-Pakistani hostility. Credible U.S. media leaks indicate that Pakistani linkages to the car bombing of the Indian Embassy in Kabul on July 7, 2008.India, thus needs to convince Pakistan that Islamabad instead of exporting hatred and destruction, should seek positive parity with India and others in terms of improving the quality of life of its citizens in an inclusive manner. International Perspective There is no formal international position on the Durand Line, simply a de facto one that recognizes it as a real border. No other state has accepted Afghanistans position that it is not such a border. The question arises so why should there be any international pressure on Pakistan and Afghanistan to negotiate about Durand line? The reason is that since September 11, 2001, FATA and the area alongside the Durand line has been viewed as a site of global insecurity that can be controlled only when Pakistan takes responsibility for its territory and extends the structures of the state into the region through expanding opportunities for economic development and education in the FATA region[24]. This is quite difficult because the security situation is currently poor, which makes launching large development projects difficult. Afghanistans refusal to give de jure recognition to the border therefore stands in the way of a comprehensive development program that would have much more impact th an would parallel developments in each country[25]. Having driven the Taliban and Al Qaeda from Afghanistan, the United States and its allies are particularly keen to end FATAs (and to a lesser extent Baluchistans) along the Durand Line to serve as center of Islamic radicalism that promotes international terrorism and seeks to destabilize Afghanistan. The presence of U.S., International Security Assistance Force(ISAF)[26], and Afghan troops gives the border issue some practical urgency as the insurgents they fight retreat back into Pakistan in the belief that they will not be pursued or attacked across an international boundary[27]. From the perspective of the international community the discussions limited to recognition of the Durand Line as a de jure international boundary would not bring stability in the region even if they succeeded as no government in Afghanistan would be willing to pay the political price for accepting the border unless such an agreement were part of a broader package designed to make the country more secure. P akistan also has much to gain as its economy will get a boost[28]. While Afghanistan is concerned about Pakistans support of the Taliban, in times past it has been Pakistan that has been concerned about Afghanistans tacit support of Pashtun separatists[29]. Afghan Nationalism. On a functional level, Afghanistan cannot be subjectively examined under the Western conception of either a state or a nation. The country simply does not operate in any sense of either definition at this time. Both a limited security apparatus and stalled international support have done little to cultivate ancient divisions based on ethnic and religious elements[30].This relatively low level of Afghan nationalism is a result of internal conflict of last two decades with atrocities committed by all sides on ethnic rivals and forced displacements and makes the task of rekindling the flame of nationalism more difficult. Political reconstruction is the essential pre-requisite for the economic reconstruction of the country. Afghanistan is at a major crossroad of its history today. The chain of events, which has led to the present situation, was beyond the control of Afghans. But now, it is Afghans who will have to do soul searching and make some difficult choices. Afghanistans neighbours need to understand and digest the fact that the entire region will be the net winner in case Afghanistan and Pakistan are good friends. The old theories of using Afghanistan as a pawn to open a second front against any third country need to be buried. Any state which has any motivation to incite sectarian or ethnic divisions in any of its neighbours is following a zero gain policy as far as the long term interest of the entire region is concerned. This is the age of globalisation and not of any â€Å"Forward Policies†. Afghan history has proved that great issues of the day cannot be settled by fighting but by consultation and consensus[31]. Many regional and extra regional powers are trying to retain their respective spheres of influence in Afghanistan but no regional power can afford to antagonise Washington by working openly at cross purposes with its military campaign, it has to be supportive to U.S. goals and objectives in the region to meet its asp irations. The international community, including the U.S. government, has long avoided taking a clear position on the border issue, but its ambivalence is beginning to change[32]. Ghaus, Abdul Samad,The fall of Afghanistan,Pergamon-Brasseys Intenational Defense Publishers,London1988,p109. Qureshi, S.M.M. Pakhtunistan: The Frontier Dispute Between Afghanistan and Pakistan . Pacific Affairs, Vol. 39, No. 1/2 Spring Summer, 1966, pp. 99-114. . â€Å"The future of Afghanistan and Pakistan†. WTF: What the fork? . Puri, Rajinder â€Å"Defusing Af-Pak† June 7, 2009 Ghaus,Op.cit.pp148-149. Afghanistan- Conservapedia. . Tomsen, Peter. â€Å"Geopolitics of an Afghan Settlement.† Perceptions, Journal of International Affairs Dec 2000 Feb 2001, Volume 5, Number 4. . Hussain, Hamid, â€Å"Afghanistan not so great games† Robert D. Kaplan. â€Å"Beijings Afghan Gamble†. The Center for a New American Security Khattak, Afrasiab. Interview with ICG, Chairman, Human Rights Commission of Pakistan (HRCP), Peshawar, May 2002. Hussain, Dr. Rifaat â€Å"Pakistans Relations with Afghanistan: Continuity and Change.† The International Crisis Group, â€Å"Afghanistan:The Problem of Pashtun Alienation†.5 August 2003. . ibid. Bhatt, Garurang. â€Å"Coming Chaos in Afghanistan†.23 Aug 2006. Bokhari, Kamran and Burton Fred, â€Å" The Counterinsurgency in Pakistan† Aug 13,2009. . Holmes, Major Michael D. â€Å"Secessionist Jihad: The Talibans Struggle for Pashtunistan,† the Military Intelligence Professional Bulletin, On the Horizon: MI Missions of the Near Future, July-September 2008 Zalmay, Khalilzad and Daniel, Byman, â€Å"Afghanistan: the Consolidation of a Rogue State†, The Washington Quarterly, Vol. 23, No. 1 (Winter 2000), p. 74. Selig S. Harrison, â€Å"Pakistan: The State of the Union† Ibid. Owen, Bennett Jones Nationalism in Pakistan: Eye of the Storm, New Haven: Yale University Press, 2002,p. 139. Bhadrakumar, M.K. â€Å"India and the Central Asian Dawn†. The Hindu. 31 Dec 2009. Zaman, Aly, â€Å"Indias Increased Involvement in Afghanistan and Central Asia: Implications for Pakistan,† Islamabad Policy Research Institute (IPRI) Journal, Vol. 3, N0.2 (Summer 2003), Bhadrakumar, M.K. â€Å"Indian Interests in Regional Security†. The Hindu. 28 Aug 2009. Subramanian Nirupama, â€Å"Gilgit-Baltistan Autonomy wins few Friends†. The Hindu. 30 Nov 2009. Barfield, Thomas, The Durand Line: History, Consequences, and Future. Conference Organized by the American Institute of Afghanistan Studies and the Hollings Center in Istanbul, Turkey November 2007. â€Å"Across the Durrand Line†. Editorial. The Dawn 24 July 2008. . Bhadrakumar, M.K. Loc.cit. Maitra, Ramtanu, â€Å"Central Asia: Dangerous Line in the Sand†.13 March 2003. . The Durand Line: History, Consequences and Future Istanbul, Turkey July 11-13, 2007 Feiser, Jonathan, â€Å"Central Asia The ghost of GreaterAfghanistan† Jul 23, 2003 Amin, Agha. â€Å"Durand Line-Afghanistan-Pakistan-Border Disputes† Journal of Afghanistan Studies Kabul, November 2004. Neumann, Ronald, â€Å"Borderline Insanity: Thinking Big about Afghanistan† The American Interest, November December 2007 issue.

Free Speech -- essays research papers

The Constitution of the United States states in its First Amendment that "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances" (Funk & Wagnalls 162). This Amendment guarantees each person of free speech. Does this mean that a person can stand in the middle of the street and yell anything he wants? No, society, even though it cherishes freedom of speech, does give this freedom certain restrictions. Why does society find it necessary to restrict freedom of speech? Does this ensure a more controlled society? Let us imagine a society that has no restrictions of speech. For example, anyone can publish a false story of another person, just for revenge perhaps, and the offended person would not be able to defend himself because there is no restriction of speech. A neighbor in a residential area decides to use a loud microphone to announce his beliefs in the middle of the night, and wakes everybody up. Because that person has every right to speak, nobody can do anything. Even though this is "freedom of speech" it is not allowed in a civilized society. Free speech is a very controversial issue because who is really the one to decide what can or cannot be expressed. The freedoms stated in the First Amendment have been controlled for the prot...